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Cow atom heart mother story9/18/2023 ![]() Among the 415 album covers Hipgnosis made between 19 was Pink Floyd’s “Animals” (1977), for which a 40-foot inflatable pig was photographed floating between the chimneys of London’s Battersea Power Station. “Squaring the Circle” is full of this and other good stories about the oft-absurd lengths the London-based Hipgnosis traveled in pursuit of the perfect LP sleeve in the era before Photoshop. “It’s just not normal to fly all the way to Hawaii to do that picture,” he said. The Dutch filmmaker Anton Corbijn, the director of “Squaring the Circle (The Story of Hipgnosis),” a documentary on the design firm that opens in New York on June 7, had a slightly different take. The photo of the sheep on the chaise longue was shrunk to about the size of a postage stamp. version of the LP jacket was dominated by the words “Are You Normal” in large capital letters. (But then again, as Powell, known as Po, said in an interview, back then the music industry “was awash with money.”) In the end, at the behest of Hipgnosis’ other co-founder, Storm Thorgerson, the U.K. The final cost of the sleeve design, including airfare and a sheep wrangler, came to £5,043 - about $26,000 in today’s money and a big sum for the time. The sheep, out of its element and skittish from the crashing waves, ruined the first day of the session, so a veterinarian was called in to tranquilize the animal for day two. ![]() The shoot involved a specific sheep (only one was available on Oahu, at a university farm) seated on an old-timey psychiatrist’s couch (which had to be constructed by a Honolulu props company) on the island’s North Shore. In early 1980, Aubrey Powell, the then-33-year-old co-founder of the pioneering British design company Hipgnosis, flew to Hawaii to photograph the cover for the British rock band 10cc’s “Look Hear?” album. ![]()
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